Branding & Identity
A strong brand is more then just a logo, its reflected in everything from your customer service style, uniforms, security, decor, and premises to your marketing materials and advertising. At something good we recognise all of the important elements of your business or vision and work with you together to create a strong reputable brand. Here are a list of a few clients we have helped create their vision.
Our work
Project showcase - Suryani.
During our collaboration with Bali’s luxury jewellery brand, Suyrani, we worked closely with their team to fully grasp the company's goals and vision. This insight guided the foundation for our our creative pitch and proposal, initiating the first stage of our project: Brand Identity and Design.
In this stage, we presented three distinct logo and brand mark concepts, along with typography options. After careful consideration and collaboration, we refined our selection to one design that perfectly encapsulated our client’s vision.
Following the successful establishment of the brand identity, we moved to Stage Two: the development of the Brand Guidelines, often referred to as the company's "brand bible." With a clear understanding of Suyrani’s objectives, we crafted comprehensive guidelines that encompass brand placement, advertising strategies, letterhead design, social media marketing, website layout, product placement, typography, iconography, and more.
We invite you to explore our portfolio below to see the full scope of our work and the results achieved.
Logo | Brandmark Concepts
Stage One
Brand Guideline
Stage Two
More work
PEAK WINE BAR
Peak Wine Bar is a suave tapa's, cocktail, and RNB club situated in the heart of the Sunshine Coast on Ocean Street, Maroochydore.
SGA have been working closely with Peak for over 5 consecutive years. Our team manages all graphic design, logo/ brand identity, digital marketing, ads, entertainment bookings services, and much more.
CHINESE WHISPERS
Something good was approached by Brisbane-based hospitality group 'The Underdog' to help Identify and brand their newly proposed nightclub - Chinese Whispers in Fortitude Valley. Whilst working with TU we assisted in brand Identity/ logo's/ graphic design, club interior, staff atire, digital marketing, entertainment bookings, ads, promotions and more.
BIG PINEAPPLE MUSIC FESTIVAL
Something good was approached by The Big Pineapple Music Festival in early 2014 to provide assistance in brand identity, graphic design solutions, third-party marketing and advertising, creative digital content, promotions and ticket sales and distribution. We worked alongside BPMF for 5 consecutive years.
