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DIGITAL ADVERTISING
What is digital advertising?
Digital advertising is the communication made by us to advertise and promote your brand, product, or service using various platforms and digital channels. It consists of actions in web browsers, social media, blogs, apps, influencers or any other form of contact through the Internet. With the emerging digital transformation, more and more options arise to communicate with the market and, of course, your audience. Our main goal is to be present precisely where your target market is and achieve results through consistent engagement.
What is our strategy?
Our strategy involves taking into consideration what our client's goals are, the resources available to achieve those goals, and, of course, defining a buyer persona for the business.
With all of these points evaluated, our client will choose from a variety of options, ie, SEO, social media ads, EDM, Influencer marketing etc and what is the best cost-benefit for their plan.
Ideally, we will bet on more than one strategy, which means not allocate all resources to just one action. For example, focusing on social media ads, paid search, and even using influencers.
We then evaluate the advantages and disadvantages of each idea, cross-check with the main objectives of your company and the profile of your buyer persona.
With this information defined, decision-making becomes much more faithfulness for the business.
To resume, a digital advertising strategy is a set of actions on the various digital platforms according to the objectives and resources available to the company.
Once this is done, we will continue to monitor and evaluate your choices on a daily basis making sure that they are resulting as expected.
Search Engine Optimisation (SEO)
SEO represents a set of techniques and strategies to generate organic traffic. From a work of link building, keywords definition, and high-quality content relevant to readers, the page can stand out and rank among the main results in the search engine. It is aimed at the long term. However, the costs are low, and the return is excellent. Paid advertising, on the other hand, consists of an advertising pay in which the company only pays for users who clicked on their ads, optimizing the use of its resources. This type of content appears on Google with an “Ad” favicon.
Social Media Ads and Paid Search
Social media ads are one of the quickest and most effective ways to connect with your target audience. These ads provide plenty of profitable opportunities and are a great way to boost your digital marketing campaigns.
These small but mighty ads utilize all the data users share on social media to offer highly personalized and relevant content, which ultimately expands conversion opportunities and introduces your brand to more potential customers.
Our number one rule - Don’t make your ads look like ads. Instead, make them look like the content that people are already consuming on your platform. Otherwise, you won't cut through the sales resistance, scepticism and noise… Created by all the other ads screaming for your prospect's attention. And, this is also how we “tickle the pixel”. In return, we are rewarded with better ad inventory and better placement in the newsfeed.
Email Marketing
Email marketing, believe it or not, is still a powerful marketing channel. It's a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails. Pineapple Xpress can help you design, build, and optimize your email marketing to get the best ROI in your marketing program.
Influencer Marketing
We work with a large network of experienced social media influencers and target those who share your brand values. At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.
Monthly Analytics Report
At the end of every month, our team will provide a full-scale analytics report that will include
customer engagement, click, referral, direct and social traffic, conversion rates and monthly budget comparisons across all social media platforms to ensure we are constantly improving your ROI.