Social Media Management
Digital Advertising
Creative Digital Content
Photography/ Videography
Event management
Artist Bookings
Brand Identity & Design
In 2014 Something good FKA Pinapple Xpress was approached by ALH (Australia Leisure and Hospitality group) to assist in the rehabilitation of their club - 'Fridays' at the Wharf Tavern Mooloolaba. Whilst working with the wharf Mooloolaba our team proposed a revamp and relaunch of the nightclub now known as The Helm Mooloolaba. We assisted in brand design & Identity, entertainment bookings, club promotions, social media management, artist management, creative direction, interior design, ticket sales and distribution, creative digital marketing content and photography and videography. Here is some of our work showcased below.
Our team of creatives came up with the name "The Helm" after determining the club's location (on the water) and the size of the club within the local clubbing community (the largest). Once the club's identity was established and approved our design team created a logo that aligned with the company corporate approach (as requested) - Simplistic, nautical, professional.
After rebranding the nightclub to The Helm Mooloolaba we immediately got to work on setting up all social media platforms, including Facebook and Instagram. Our social media management services included; research and development, creative digital marketing content, strategic Facebook advertising, photography & videography. Over the course of 12 months we reached a top of 13,500+ followers on Facebook and 2,100 followers on Instagram.
Weekly entertainment artwork/ posters created for the club for promotional purposes.
Our creative team approached local videographers and assisted in choreographing each promotional video to create the right atmosphere. The content was used in promotional campaigns across all platforms.
Something good FKA Pinapple Xpress worked with local photographers to create an energetic and ecstatic atmosphere at every event. We used images like these below to strategically market them on Facebook and Instagram to outplay our competitors.
Whilst working with The Helm Mooloolaba our team assisted in electronic music direction and bookings. We consulted the operations manager with a variety of artists/ music genre to suit the Sunshine Coast 18-24 age demographic. Bookings were negotiated face to face, over the phone and through email correspondence with artist management and agencies around Australia. We booked flights, accommodation, dinners and transfers to and from the club with included artist liaison at the event.